Stella Rising Blog

Athleisure Trend | WMI

Athletic apparel has become part of women’s everyday wardrobe. Women are wearing yoga pants to run errands, shop, and even when dining out! Our ...

Athleisure Is Winning the Lifestyle Marketing Game | WMI

Is your apparel brand getting a workout? Growth in the fitness market is being driven by a universal movement toward a more casual style. Even...

Values and Purchasing Priorities of Millennial Moms | WMI

Mother’s Day is almost here! What does mom really want? Brands that offer great value, products that are healthy and safe, and marketing that...

4 Steps to Successful Mobile Media Marketing | WMI

Just one week after eMarketer dubbed 2015 as “The Year of Mobile” the Mobile Marketing Association kicked off their 2015 Forum in New York. With...

The Right Fit: Reaching Female Denim Consumers | WMI

Activewear has taken a bite out of the denim market, but the jeans industry isn’t singing the blues – they’re fighting back with innovative...

Exercise and Diet Trends - Refine Brand Strategy | WMI

Although health and wellness enthusiasts are migrating away from traditional diet plans, advertising around these products still influences consumer...

Women's Shopping Habits in the Shoe Industry | WMI

Women's is the largest and fastest-growing segment of the shoe industry. Now it is more important than ever to zero in on women's shopping habits. As...

Women’s Shopping Habits in the Shoe Industry | WMI

That stereotype of a woman with a closet full of shoes may be more accurate than you think! Last year, women’s footwear sales reached roughly $24.6...

How to Measure Digital Marketing Success | WMI

Identifying the Right Performance Metrics So, you’ve decided to run a digital campaign. First things first: Identifying the right performance metrics...