Stella Rising Blog

Weight Loss Market Trends in 2015 | WMI

When we say “wellness is the “new black,” we mean that, to a growing segment of American women, concern for healthy living is paramount. Wellness is...

How Millennials Use Skincare | WMI

When it comes to skincare, millennial shopping habits may not be what you expect! While older women are often targeted with age-specific skincare...

Hair Care Market Trends – Part 2 | WMI

Yesterday, we discussed a couple hair trends that the Women’s Marketing strategy team see as significant in helping brands better segment their...

Hair Care Market Trends – Part 1 | WMI

While hair care products are a staple in nearly every woman’s beauty cabinet, the market is far from saturated. At Women’s Marketing, we see slow but...

4 Tips for a Successful Influencer Marketing Program | WMI

Influencer marketing programs identify and target individuals who have influence over potential buyers. Once you find a brand influencer, be sure to...

The Transition of Media in Super Bowl XLIX | WMI

By Nicole Gittleman

Q&A With Carrie Byrne Putelo | WMI

Carrie Byrne Putelo, Vice President and Group Publisher of OK! Magazine, with Kendra Wilkinson enjoying the night at a high-profile event.

3 Best Media Tactics for Brands This Year | WMI

Consumer media consumption is constantly changing. Make sure your brand stays ahead of the game with these 3 media tactics in 2015. Feel free to...

Don’t Waste Your Marketing Dollars: 3 Media Tactics Brands Need in 2015

Authors: Elissa Brown, Lauren Roth, Kathleen Jahnke Three members of the Women’s Marketing media and strategy team share insights on key media...