Stella Rising Blog

Lipstick Beauty Marketing Trends 2015 | WMI

Whether they choose classic red or baby pink, women are giving lip service to lip products. In fact, lip color is the most frequently discussed color...

Creative Video Advertising: Three Things to Know | WMI

Every campaign begins with creative. Optimizing your creative in length, relevance, and interactivity can influence how viewers respond to your...

Health & Fitness Millennial Consumers Infographic | WMI

Millennial consumers are flocking to boutique fitness studios for personalized fitness experiences and unique classes. Our infographic explores...

Why Beauty Brands Need to Re-Think “Perfection” | WMI

Beauty ads have always featured beautiful, carefully made-up women. Flawless skin, a dramatic smoky eye, a glistening, bold lip—this is what we’ve...

The Millennial Approach to Health & Wellness: 10 Amazing Facts

The Millennial generation is reaching a tipping point—at 84.6 million strong, they are now the largest living generation. And with $1.4 trillion in...

Beauty for All Seasons | WMI

Did you know that searches for makeup tutorial videos spike during October? Halloween-related videos account for 57% of seasonal makeup tutorial...

The Decline of the “It” Bag | WMI

The contemporary handbag market hasn’t had a good year. Major brands are reporting a decline in sales across all price points and luxury brands are...

Trends from New York Fashion Week | WMI

The last model hasn’t even strutted down the runway, but we’re already seeing some trends emerging from New York’s current Fashion Week. Perhaps the...

What's Hot in Frozen Deserts | WMI

Ice Cream Market Research Ice cream—it’s the quintessential summertime sweet. But ice cream market research shows the category is anything but...