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    Media

    Lipstick Beauty Marketing Trends 2015 | WMI

    Whether they choose classic red or baby pink, women are giving lip service to lip products. In fact, lip color is the most frequently discussed color...
    By Ann D'Adamo / 11 Nov 2015
    Media

    Creative Video Advertising: Three Things to Know | WMI

    Every campaign begins with creative. Optimizing your creative in length, relevance, and interactivity can influence how viewers respond to your...
    By Rich Zeldes / 10 Nov 2015
    Industry News

    Health & Fitness Millennial Consumers Infographic | WMI

    Millennial consumers are flocking to boutique fitness studios for personalized fitness experiences and unique classes. Our infographic explores...
    By Ann D'Adamo / 09 Nov 2015
    Beauty

    Why Beauty Brands Need to Re-Think “Perfection” | WMI

    Beauty ads have always featured beautiful, carefully made-up women. Flawless skin, a dramatic smoky eye, a glistening, bold lip—this is what we’ve...
    By Ann D'Adamo / 12 Oct 2015
    Industry News

    The Millennial Approach to Health & Wellness: 10 Amazing Facts

    The Millennial generation is reaching a tipping point—at 84.6 million strong, they are now the largest living generation. And with $1.4 trillion in...
    By Ann D'Adamo / 30 Sep 2015
    Media

    Beauty for All Seasons | WMI

    Did you know that searches for makeup tutorial videos spike during October? Halloween-related videos account for 57% of seasonal makeup tutorial...
    By Ann D'Adamo / 28 Sep 2015
    Fashion

    The Decline of the “It” Bag | WMI

    The contemporary handbag market hasn’t had a good year. Major brands are reporting a decline in sales across all price points and luxury brands are...
    By Ann D'Adamo / 24 Sep 2015
    Fashion

    Trends from New York Fashion Week | WMI

    The last model hasn’t even strutted down the runway, but we’re already seeing some trends emerging from New York’s current Fashion Week. Perhaps the...
    By Ann D'Adamo / 16 Sep 2015
    Food & Beverage

    What's Hot in Frozen Deserts | WMI

    Ice Cream Market Research Ice cream—it’s the quintessential summertime sweet. But ice cream market research shows the category is anything but...
    By Ann D'Adamo / 19 Aug 2015

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