Stella Rising Blog

Infographic: Why the Consumer/Brand Emotional Connection Matters | WMI

When deciding among brands, 65% of consumers say they are more likely to choose a brand they feel emotionally connected to. This connection goes...

Why Content is Critical for Health and Wellness Brands | WMI

Increasingly, consumers are consulting Dr. Google to learn more about their own health conditions or research treatments for a loved one. Seventy-two...

Infographic: Back-to-School Trends 2017 | WMI

Back-to-school continues to be a strong season for retailers. In 2016, consumers spent lamost $76 billion on school supplies, apparel, electronics,...

What Consumers Love (and Hate) About Retail Stores | WMI

Online shopping has never been easier, just a few taps on your mobile phone and you can have almost anything delivered to your doorstep. While...

Infographic: Americans Are Going Bananas For Fruit | WMI

Sales of fruit continue to grow as Americans seek healthier snacks. Although summer is the perfect season to bite into a sweet tree-ripened peach or...

Amazon Marketing Techniques: A+ Enhanced Content

There’s no question that Amazon’s disruptive effect on retail is impacting every category. From beauty to health and wellness, marketers are...

Infographic: How Marketers Use Influencer Content | WMI

Marketers agree that influencer marketing helps to spread awareness and introduces their brand to a targeted and highly engaged audience. In fact,...

Infographic: Americans Are Hungry for Recipes | WMI

Across America, consumers are dining out more often and frequently replacing meals with snacks. But low food prices, a cornucopia of cooking-related...

Beauty Research: What Women Want in Skincare | WMI