Stella Rising Blog

SEO Myths Dispelled

SEO can bring enormous benefit to brands, but it can be a bit confusing and lead to a lot of conflicting “facts” floating around. Here, we’ve laid...

Infographic: Holiday Shopping by the Numbers

‘Tis the season to spend, at least according to recent studies forecasting consumer plans for holiday shopping. 75% of consumers are confident in...

Infographic: The Clean Beauty Consumer

50% of consumers report buying more natural products than they did last year, but the meaning of “natural” is constantly being redefined—especially...

CBD Marketing Strategy: 3 Marketing Tactics CBD Brands Need to Succeed

CBD, a cannabis-derived compound that won’t get you high, is suddenly everywhere, with brands rushing to incorporate it across categories including ...

Affluent Consumers: Is Your Media Strategy Working?

According to the 2018 U.S. Purchase Influencers Report, 25% of affluent consumers say that they have bought something as a result of an ad, compared...

Infographic: Consumer Coffee Preferences

Coffee has long been a morning perk and an afternoon pick-me-up, but consumer preferences constantly evolve, and coffee is no exception. Today,...

The Beauty Consumer: Face Mask Feelings

With the boom of K-Beauty, face masks are on consumers’ radar as something fun and indulgent they can do at home—and show off on Instagram. Younger...

Sun Care: Opportunities for Marketing Year-Round

Sun care traditionally dominates in the summer, when most of the country is thinking about beaches and sunny days, with a small uptick during spring...

Infographic: Shopping for Sweeteners in a Natural Era

Consumers are increasingly choosing “better-for-you” products across nearly every supermarket aisle. 3 out 4 consumers review food ingredients, and...