Stella Rising Blog

Infographic: Understanding the Toy Marketplace with Glimmer

In 2017, after twenty years of decline, Toys “R” Us filed for the third largest bankruptcy ever. With this massive marketplace change in mind, we...

How “In the Moment” and “On-Demand” Are Affecting Grocery Shopping

Enormous changes are taking place within the massive grocery industry. As those patterns take their time in playing out, behavioral nuances are...

Did Your Web Traffic Take a Hit on March 13th?

On March 12th, Google began releasing what they call a "broad core" algorithm update. An algorithm update is significant because it can— overnight...

Instagram Checkout Launch Revolutionizes E-Commerce

Instagram, which started in 2011 as a simple photo-sharing app, has revolutionized engagement, branding, shopping, and entire industries. The latest...

Infographic: What's Happening with Hair Color?

Our latest infographic sheds light on how younger generations of women are changing the hair color industry. Though concerns with at-home hair...

Amazon Alert: One Vendor Coming Soon?

With a quick shift to a new selling model, Amazon has again evinced its dominance over brands in the marketplace. Just last week thousands of vendors...

Approach to Data Privacy for Brands

Since the EU’s implementation of GDPR in May 2018, the conversation around how companies store and use consumer data has been prominently in the...

Big Box Beauty Battle— Walmart vs. Target

We asked women on Glimmer, our influencer network, about how and where they shop for beauty, and found that 51% learn about new beauty and personal...

Infographic: Data Privacy & Consumer Concerns

Today, users are thinking more about the information they’re willing to hand over to companies, and which ones they feel comfortable sharing it...