Stella Rising Blog

What Amazon Advertising Means for the Industry

In a move to streamline advertising, Amazon is restructuring its services and eliminating those acronyms that advertisers have grown accustomed to....

Infographic: Gen Z's Screen-to-Store Shopping Journey

What sets Gen Z apart is the way they take what they learn from technology to the next level for a fully informed and enjoyable shopping experience....

Body Care: What's Trending Head to Toe?

In a category that is primarily considered functional, it can be challenging for body care brands to reach today’s time-crunched, ingredient-focused...

What is E-A-T? Understanding Google's August 1st Algorithm Update

Google makes updates to their algorithms as many as 600 times per year; while many of those updates slip by almost unnoticed, others have a dramatic...

What Consumers Crave in the Morning: 4 Breakfast Scenarios

Breakfast is diminishing in overall importance, with just over 51% of consumers saying it’s the most important meal of the day, down from 55% in...

Infographic: Alexa, Did Amazon Prime Day Live Up to the Hype?

For many online shoppers, Amazon Prime Day is becoming a can’t-miss event. This year, it was especially over the top, lasting 36 hours from July...

3 Tactics to Learn from Sephora’s Winning Beauty Loyalty Program

Sephora is widely recognized for Beauty Insider, its top-notch loyalty program that treats its most-engaged members as core ambassadors for the...

Amazon Prevails on Prime Day, Unscathed by Technical Difficulties and Fierce Competition

Amazon Prime Day is a day of shopping delights for consumers, and significant competition for retailers. But just as the day kicked off, Amazon’s...

Food and Beverage Trends Driving Investment

It’s no secret that the food and beverage segment has been booming lately, and we were excited to see that confirmed by these trends from the Food +...