Stella Rising Blog

Will Instagram Win the Video Game with IGTV?

Instagram is the go-to social platform for consumers to see how a product looks or works without leaving their house to sample it themselves. Users...

As Google Streamlines its Ad Products, Partners Gear Up for an Even Bigger Data Battle

Google is undergoing a major rebranding slated for mid-July, with an emphasis on major. AdWords and DoubleClick have been Google’s flagship...

Trend Roundup: Project Nosh + Foundermade

As consumers increasingly crave healthier foods, brands are responding through fresh ingredients, sourcing and flavors, with much of the industry’s...

A Portrait of the Millennial Luxury Consumer

Although Millennials may have less disposable income than the generations preceding them, simply profiling this consumer by income may not be the...

Women’s Marketing/Flying Point Digital Named “Agency of the Year” at Search Engine Land Awards

Last night Search Engine Land celebrated the best search marketers in the business at the annual Landy Awards. The Women’s Marketing/Flying Point...

Infographic: American Consumer Sentiment and Spending 2018

American consumers are feeling cautiously optimistic about the economy, but more important, they are feeling upbeat about their own financial...

Infographic: Amazon Shopping Statistics

Amazon has forever changed the retail landscape. Today, 37% of Americans say they shop less often at a retail store due to Amazon and 85% of Prime...

Push Boundaries for Social Media Success

One of the first rules of content marketing is to look at what your audience responds to and give them more of it. Likes, clicks, shares, and other...

Infographic: Digital Shopping Habits of Men and Women

While men and women are sharing more of the shopping responsibilities than ever before, their shopping habits are very different. While women...