Stella Rising Blog

Infographic: Ulta vs. Sephora Path-to-Purchase

Despite endless disruption at retail, in-store beauty shopping isn't going away anytime soon. Knowing that the omnichannel beauty consumer is buying...

Handling Hazmat on Amazon for Sellers & Vendors

Have you submitted an ASIN to Amazon, uploaded descriptions and images, ensured sufficient inventory, only to learn that the product has not been...

What the Farm Bill Means for CBD Brands

2018 was a pretty big year for CBD; “CBD gummies” reached No. 3 on Google’s most popular search terms. Thanks to a lack of product regulation,...

A Beautiful Rebrand: Interview with Andrea Van Dam

Mass Marketer Retailer recently interviewed Andrea Van Dam, CEO, Stella Rising, about the agency and what it was like to take the strengths of one...

Paid Search Strategy: A Smart Resolution for 2019

Advancements in machine-learning and AI capabilities can sometimes cause anxiety among marketers and brands who fear a lack of control. Cate French,...

Happy New Year!

We wish you a healthy, and happy new year! 2018 was the year Stella Rising was born, and we are so thankful for the warm welcome we received.

Infographic: Click-to-Purchase Beauty

Brick-and-mortar shopping is still very much a thing, but online has quickly become a trusted destination for beauty consumers.

Infographic: The Amazon Beauty Experience

Women still love to shop in-store at a variety of retailers, but Amazon has quickly become a core element in the entire beauty shopping...

Amazon Strategy: What Beauty Brands Need to Know

It was obvious from the start of our second annual Stella Growth Forum, held recently in New York, that every beauty brand needs an Amazon strategy,...