Stella Rising Blog

The Brave New World of TV and What It Means for Advertisers

“Must See TV” no longer refers to NBC’s Thursday night lineup. Television has evolved beyond broadcast and cable networks to streaming and on-demand...

Practical Advice for Achieving Position V

Voice search is an undeniable growing trend, and marketers who are not preparing for the shift away from the keyboard are going to feel left behind...

Infographic: New Research on the Color Cosmetics Consumer

Is Women’s Empowerment the Right Message for Your Brand?

#RealBeauty, #LikeAGirl, #BetterForIt...messages of female empowerment have become a common theme for marketers. These advertising campaigns,...

How to Make Your Food and Beverage Brand Pop On-Shelf

With a focus on fresh and natural, Millennials are favoring the perimeter of the store in search of fresh produce, meat, poultry, and dairy and...

Infographic: How Moms Connect With Brands

There are an estimated 43 million moms in the U.S. and they drive up to 80% of all consumer purchasing. Today’s moms struggle to balance their...

Infographic: Amazon vs. Walmart in the Battle for Online Grocery

Amazon and Walmart are going head-to-head in the online grocery wars. Both are investing heavily in building out their grocery options, launching...

Infographic: Who Is The Generation Z Beauty Consumer?

Generation Z is the most ethnically diverse and socially progressive generation to date. The first generation to have grown up with social media,...

7 Food and Beverage Trends from Natural Products Expo West 2018

Natural Products Expo West has grown from a small show targeted to a select niche of retailers to a multi-day event drawing over 85,000 attendees and...