Stella Rising Blog

Infographic: Why Self-Care is the Latest Health and Wellness Trend

The rising cost of healthcare in America has launched a movement to elevate self-care as an essential component of health care. Empowering consumers...

Infographic: Where to Find Generation Z on Social Media

There are almost 75 million kids under 17 in the U.S. and they are already making a big impact on the economy. Generation Z accounts for $143 billion...

The 4 Attributes of a Successful Beauty Brand

What makes women emotionally connect with beauty brands? How does a brand develop a cult following? More important, what makes that sustainable in an...

Infographic: Inside The Mind of the Millennial Shopper

Millennial women love to shop. Researchers found that 94% of women 15-35 spend over an hour per day shopping or browsing online—and when they do buy,...

Why Brands Have a Millennial Problem

With plain white labels and undesirable shelf position, generic or store brands used to be considered inferior to those with a household name. But...

Marketing Strategy-6 Things to Consider Before Taking a Social Stance 

Historically, brands have avoided getting involved in controversial subjects. Politics, religion, sex, and even social issues were avoided at all...

Data-Driven Decision-Making with Amazon Stores

In a world where data is king, Amazon continues to open its platform to be more brand-friendly. Last summer, Amazon launched Amazon Store pages to...

Infographic: How Parents Evaluate and Choose OTC Medications for Kids

Parents know that colds and coughs are an inevitable part of childhood. Ninety-seven percent of children under 12 experienced some type of short-term...

Marketing Strategy: Are You A Purchase Brand or Usage Brand?

As long as consumers have problems, brands will develop solutions to solve them. How marketers position products in the minds of consumers often...