Stella Rising Blog

How Millennial Beauty Consumers Are Reinventing Anti-Aging | WMI

In August, Allure’s editor in chief, Michelle Lee, announced that the term “anti-aging” would be banned from the publication. Lee believes that the...

Infographic: Marketing Organic Food and Beverage | WMI

In the last year, 88% of American households purchased organic food and beverages, a trend that continues to gain momentum as consumers look for...

Amazon: Why Fashion Brands Need to Join the Party | WMI

Amazon is predicted to become the U.S.’s biggest apparel retailer, surpassing Macy’s, by the end of this year. In 2017, apparel sales on the platform...

Infographic: Holiday 2017 Online and In Store Sales | WMI

Consumers are increasingly turning to online retailers for their holiday shopping needs—this year 42% of consumers will spend about half of their...

Infographic: Marketing to Moms Women's Concerns During Pregnancy | WMI

Even before Google, pregnancy must have been one of the most-researched events in a woman's life; it's a time defined by change and growth. But...

Health and Wellness: Appeal to Emotions to Inspire Healthy Behavior | WMI

According to the most recent data, adult obesity rates exceed 25% in 46 states and reaches as high as 35% in five states. Although obesity rates...

Infographic: The Secrets to Successful Email Marketing | WMI

It seems like everyone is inundated with email, yet, 61% of consumers say it’s their preferred method of brand contact. Researchers found that only...

Counter Intelligence: A Conversation With Beauty Industry Insider Kelly Kovack | WMI

Although Instagram influencers may have thousands of followers, it’s the beauty associate on the sales floor that has day-to-day hands-on experience...

Infographic: How Women Engage With Branded Content | WMI

Marketers know that a good story is the backbone of a successful marketing campaign. And when that story resonates with consumers, the connection is...