Stella Rising Blog

Infographic: Who Is The Luxury Fashion Consumer | WMI

Today’s luxury fashion consumer is sophisticated, digitally savvy, and more selective about the brands she buys. Brands that have historically relied...

Unlock the Challenger Within: 7 Steps to Disrupting Your Category |WMI

Challenger Brand – A brand that stimulates long-term growth by disrupting the dynamics of an established category or creating an entirely new one

Infographic: Food and Beverage Brands Can Help Millennial Moms | WMI 

More than half of all moms agree that cooking for their family can be stressful. Whether it’s dealing with a finicky eater or worrying about...

A Portrait of the Millennial Luxury Consumer | WMI

Although Millennials may have less disposable income than the generations preceding them, simply profiling this consumer by income may not be the...

Infographic: Beauty Brands, Social Media & Influencer Marketing | WMI

Beauty consumers have formed passionate communities on YouTube. Second only to food, beauty content has generated 222 billion total views and has...

Consumer Research: Scaring Up Shoppers for Halloween 2017

Halloween is the kickoff to the holiday season, offering retailers a glimpse what’s to come for the remainder of the year. If consumers are ghosting...

Beauty Marketing: Are Supplements Beauty's Next Big Boom? | WMI

Nutritional supplements were designed to help consumers fill in the gaps when their regular diet fell short. But today, consumers are looking for...

Infographic: Food and Beverage Marketing Trends in Protein | WMI

Food and beverage marketing trends come and go, but the protein trend is here to stay. More than a third of U.S. households say they follow a...

Infographic: Email to Bots, Digital Marketing Trends in 2017 | WMI

Good communication between brands and consumers is critical, but there’s a fine line between informative and intrusive. Understanding what marketing...