Stella Rising Blog

How Food and Beverage Brands Can Quarterback Game Day Trends

More than 111 million viewers tuned in to watch the New England Patriots take on the Atlanta Falcons in Super Bowl 51, but not all of them were...

Pinterest’s 2018 Top Trends

Pinterest is part search engine, part social network, and, while it’s highly visual like Instagram, it offers much more than pretty pictures....

Infographic: The Socially Connected Beauty Consumer

Generation C isn’t the next up-and-coming demographic, it’s a new force in consumer culture. Gen C is a mindset defined by characteristics beyond...

Gut Instinct: The Microbiome as Key to Health and Wellness

Most consumers have heard about the benefits of probiotics, the “good” bacteria that resides in your digestive system. Naturally found in fermented...

Consumer Trends 2018: Brands Inside the Glass Box

Consumer trust in government, media, and brands is at an all-time low. Fewer than 20% of Americans trust the government, about a quarter trust the...

Trend: How Men Shop for Food & Beverage

It's time to put an end to stereotypes. When it comes to food and beverage shopping, men are increasingly playing a bigger role. Nearly 60% of men...

Health and Wellness Trends: How Boomers Stay Forever Young

Baby Boomers are redefining aging and reshaping perceptions of old age. They are actively engaged in their long-term health and wellness, optimistic...

Beauty Trends: How Beauty Is Redefining Culture

Throughout history, those that defined culture also defined what it meant to be beautiful. Twentieth-century tastemakers, such as editors, movie...

Cooking Enthusiasts Can Add Spice to Food and Beverage Brands

Maybe it’s a result of the slow food movement or perhaps Instagram #foodies are graduating from restaurants to their own kitchens, but the number of...