Stella Rising Blog

Infographic: Why Consumers Love Amazon Prime | WMI

More than half of all American households are Amazon Prime subscribers and that number continues to grow—in 2017, its number of subscriptions grew...

Infographic: The Beauty Consumer's Path to Purchase 2017 | WMI

The beauty path to purchase is arguably among the most complex and the most personal. Technology has transformed how women are inspired to experiment...

Marketing Strategy Infographic: Holiday Shopping Trends 2017 | WMI

Savvy consumers want to unwrap the best deals throughout the holiday season and actively seek out the retailers offering the best price on the items...

Thanksgiving 2017 Trend Outlook | WMI

Every family has their Thanksgiving traditions, but Americans also love to get creative when planning the biggest meal of the year. What we serve...

How to Refine Your Social Media Strategy for 2018 | WMI

By 2020, more than six out of ten people in the U.S. will be social network users. Now that almost all Americans, from teens to Boomers, are active...

Infographic: 5 Types of Health and Wellness Consumers | WMI

Consumers are increasingly making efforts to live a healthier lifestyle—many are eating better and exercising more than ever before. While some have...

Social Media: How to Develop a Video Strategy for Fashion Brands | WMI

Video has the ability to deeply engage consumers and powerfully convey a brand’s message in just a few seconds. Apparel brands have embraced its...

Infographic: Who Is The Luxury Fashion Consumer | WMI

Today’s luxury fashion consumer is sophisticated, digitally savvy, and more selective about the brands she buys. Brands that have historically relied...

Unlock the Challenger Within: 7 Steps to Disrupting Your Category |WMI

Challenger Brand – A brand that stimulates long-term growth by disrupting the dynamics of an established category or creating an entirely new one