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Stella Rising Blog

Industry News

Marketing to GenY and GenZ Demographics Infographic | WMI

This could be the match of the century as marketers battle for the attention of these two influential demographics—it's the "Me Generation"...
By Ann D'Adamo
Fashion

What Indie Fashion Designers Can Learn From Megabrands on Instagram | WMI

 It’s fair to say that Instagram, the image-driven social platform, and fashion brands are a match made in heaven. Beautiful, editorially inspired...
By Ann D'Adamo
Quizzes

Winter Storm Jonas: Google Search Trends

Per usual, Google trends has captured our nation's intimate search moments. Here are some findings from the recent Jonas snowstorm, and a small...
By Jared Cohen
Digital

Personalized Video Delivers for Brands | WMI

Today it’s essential for marketers to create a real, interactive, and personalized dialogue with their customers—wherever and whenever they’re...
By Rich Zeldes
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 1/25/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing.  And to spice things up, now each...
By Jared Cohen
Health & Wellness

Seniors and Health Infographic | WMI

Although Millennials have been on the minds of marketers, they shouldn't forget about seniors. Baby Boomers still represent a large segment of the...
By Ann D'Adamo
Food & Beverage

New Dietary Guidelines Offers Opportunity for Food Brand | WMI

Earlier this month, the federal government announced new dietary guidelines that urge Americans to cut back on added sugars, encourage more fruit...
By Ann D'Adamo
Beauty

Marketing Opportunities for Skin Care Brands | WMI

Today, women feel more pressure to look youthful than ever before. In fact, a recent survey found that 83% of women worldwide believe there are...
By Ann D'Adamo
101

PPC Excel Tips: Quick & Easy Tricks to Save You Time

Building campaigns? Analyzing data? Creating reports for clients? With so much to do, I am always looking for ways to save time and become more...
By Evin Diaz-Hennessey
Fashion

Infographic: The Fashion Forward Latina | WMI

Latina women are often referred to as fashion-forward, setting trends instead of following them. Research shows they adopt new styles earlier and...
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 1/18/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing.  And to spice things up, now each...
By Jared Cohen
Industry News

Superfood Sunday | WMI

With millions of women tuning into the big game, we know that they love football, but they might just love spicy chicken wings a little bit more!...
By Ann D'Adamo
Integrated

New Guidelines for Native Advertising | WMI

On December 22, 2015, the Federal Trade Commission issued tougher guidelines on native advertising to ensure that publishers, advertisers, and...
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 1/11/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing.  And to spice things up, now each...
By Jared Cohen
Women in Media

The Impact of Motherhood | WMI

A recent study found that among the almost 2 billion moms worldwide, 50% felt that marketers don’t understand them! Brands can do a better job of...
By Ann D'Adamo
Fashion

Challenges at Retail | WMI

During the recession, Americans severely cut back on discretionary spending. Fast forward eight years, the economy has largely recovered, but...
By Ann D'Adamo
Beauty

Super Natural Beauty Infographic | WMI

As women become more aware of the potential side effects of chemicals in their beauty products, they are checking labels and more discriminating...
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Roundup: Best Videos of 2015

At Flying Point Digital we spend a lot of time on the internet. And while most of that time is focused on providing exceptional services to our...
By Jared Cohen
Food & Beverage

Consumers Don’t Waffle on Breakfast for Dinner Trend | WMI

We have brunch, a mashup of breakfast and lunch, so why not “brinner.” a.k.a., “breakfast for dinner”? According to new research, the majority of...
By Ann D'Adamo

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