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Stella Rising Blog

Media

Social Media & The Big Game | WMI

Although last year's Super Bowl didn't break any viewership records, it was still the third most-watched television program in U.S. history. In...
By Ann D'Adamo
Fashion

Fashion Footwear Trends 2017: It's All About The Shoes | WMI

 In case you had any doubts, researchers have confirmed that women are indeed #shoeaddicts. From sneakers to stilettos, 94% of Millennials and 90%...
By Ann D'Adamo
Beauty

Aging Gracefully: How Boomers Buy Beauty | WMI

It’s no secret that the beauty industry markets to Millennials; that makes good business sense—they buy more cosmetics and hair care products and...
By Ann D'Adamo
Media

Mobile First! How to Reach Connected Consumers | WMI

Whether they're online or in-store, consumers are more informed about the products they're buying than ever before and their expectations for a...
By Ann D'Adamo
Media

Social Media Links Consumers, Brands During Awards Season | WMI

“Who are you wearing?” The answer to the ubiquitous red carpet question can elevate a brand from virtually unknown to household name overnight....
By Ann D'Adamo
Media

Social Media: 10 Instagram Tips for Food Brands | WMI

A great meal is about more than the way it tastes—chefs strive for a beautiful presentation on the plate and restauranteurs frequently have a...
By Ann D'Adamo
Media

How Voice-Activated Assistants Will Change Everything | WMI

During the 2016 holiday season, sales of voice activated assistants soared. Consumers purchased Amazon's Alexa system (the Echo and her diminutive...
By Ann D'Adamo
Fashion

Social Style: Can Social Media Drive Apparel Sales | WMI

In just a decade, social media has become a significant presence in our lives. Seventy-two percent of Americans use it on a daily basis and almost...
By Kathryn Pleines
Health & Wellness

What Consumers Want In Natural Remedies | WMI

Americans are becoming more proactive about maintaining their health, particularly as healthcare becomes increasingly expensive. In addition to...
By Ann D'Adamo
Beauty

Who Is The Walmart Beauty Shopper? | WMI

Who is the Walmart beauty shopper? She's thrifty, she's social, but above all, she loves to discover and try! In our infographic, we look at how...
By Ann D'Adamo
Food & Beverage

Trend Watch: Does Co-Shopping Increase Food & Beverage Sales?

In the past, households typically had one shopper who managed grocery shopping—and it was usually mom! Today, modern families share the...
By Ann D'Adamo
Media

Social Media: Pinterest Trends 2017 | WMI

Every month, 150 million people from around the globe search Pinterest for ideas and inspiration. These searches, and more importantly, what users...
By Ann D'Adamo
Beauty

Who, What, Where?  A Look at Clean Beauty Customers | WMI

Demand for natural and organic beauty continues to grow, as more than half of all women, and 62% of Millennials, say they read labels on beauty...
By Ann D'Adamo
Media

Infographic: Marketing to Sports Super Fans

Sports are a defining aspect of American culture. In fact, U.S. sports bring in $27 billion in annual revenue, and 93% of men and 81% of women...
By Ann D'Adamo

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