Stella Rising Blog

Infographic: How Brides Discover & Shop for Weddings | WMI

Today, couples don’t want a cookie-cutter wedding, they want a celebration that truly reflects who they are. Millennials are getting married later...

Infographic: What Drives Online Purchase | WMI

Quick & Easy: A Look At Beauty Routines | WMI

Although your Instagram feed may be filled with images of expertly made up beauty bloggers, most women aren’t getting up in the morning and creating...

What Millennials Want From Apparel Brands | WMI

Millennials are increasingly comfortable shopping for apparel online, whether it’s athletic wear or shoes. Sixty percent say they have done so and...

Infographic: The Eco-Conscious Consumer | WMI

Not so long ago, health conscious consumers had to shop at specialty retailers to find their favorite eco-friendly products and organic foods. Today,...

The Effect of Positive Marketing On CPG | WMI

There is a clear parallel between having a healthy outlook on life and making better choices at the grocery store. Those approaching life with a...

Social Media: Beauty on YouTube | WMI

Beauty has always been a leading category on YouTube, but in the past year it’s experienced dramatic growth. In 2016, there was a 65% increase in...

Together Forever: Mom & Her Mobile Phone | WMI

A mother’s smartphone is her lifeline. It connects her to her family and friends, acts as her personal assistant, keeps her informed, and entertains...

7 Fitness Trends for 2017

One year it’s Zumba and the next year, everyone is doing CrossFit! While exercise fads come and go, one thing is clear—more adults are exercising,...