Stella Rising Blog

Will Online Grocery Click With Consumers? | WMI

Online food shopping has been relatively slow to catch on in the U.S., but that’s beginning to change. It’s predicted that by 2025, 20% of all...

Beauty: Marketing Hair Care to Women | WMI

A good hair day can do a lot to boost a woman's confidence. It's a simple fact that when your hair looks good, you feel good. But for the millions of...

Why Social Media is Magic for Brands | WMI

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Marketing to Women: How Do Affluent Consumers Shop? | WMI

Despite earning more than average Americans, most affluent consumers aren’t shopping in designer boutiques or investing in luxury properties. In...

Let’s Chat! Marketing to Consumers on Mobile Apps | WMI

Mobile messaging has evolved beyond the simple text. Apps like Facebook Messenger and Kik are now a preferred method of communication for people...

Social Media: How Consumers Use YouTube | WMI

Whether it's watching silly cat videos or learning to knit, Americans of all ages are on YouTube. Almost 75% of U.S. kids and teens spend between...

Consumers Crave Healthier Foods | WMI

When it comes to healthy eating, the majority of Americans think they can be doing a better job. Despite the fact that we’re seeing widespread...

Facts About Generation Z Every Marketer Needs to Know | WMI

The first truly digital natives, Generation Z has never known a world without the internet or mobile devices. Whereas previous generations...

Health and Wellness: Millennials in Charge | WMI

Millennials have a new primary care physician and her name is Dr. Google. Whereas 65% of older generations view their physician as their best source...