Stella Rising Blog

Social Media & The Big Game | WMI

Although last year's Super Bowl didn't break any viewership records, it was still the third most-watched television program in U.S. history. In our...

Fashion Footwear Trends 2017: It's All About The Shoes | WMI

In case you had any doubts, researchers have confirmed that women are indeed #shoeaddicts. From sneakers to stilettos, 94% of Millennials and 90% of...

Aging Gracefully: How Boomers Buy Beauty | WMI

It’s no secret that the beauty industry markets to Millennials; that makes good business sense—they buy more cosmetics and hair care products and are...

Mobile First! How to Reach Connected Consumers | WMI

Whether they're online or in-store, consumers are more informed about the products they're buying than ever before and their expectations for a...

Social Media Links Consumers, Brands During Awards Season | WMI

“Who are you wearing?” The answer to the ubiquitous red carpet question can elevate a brand from virtually unknown to household name overnight. But...

Social Media: 10 Instagram Tips for Food Brands | WMI

A great meal is about more than the way it tastes—chefs strive for a beautiful presentation on the plate and restauranteurs frequently have a...

How Voice-Activated Assistants Will Change Everything | WMI

During the 2016 holiday season, sales of voice activated assistants soared. Consumers purchased Amazon's Alexa system (the Echo and her diminutive...

What Consumers Want In Natural Remedies | WMI

Americans are becoming more proactive about maintaining their health, particularly as healthcare becomes increasingly expensive. In addition to...

Who Is The Walmart Beauty Shopper? | WMI

Who is the Walmart beauty shopper? She's thrifty, she's social, but above all, she loves to discover and try! In our infographic, we look at how...