Stella Rising Blog

It's Only Natural...The Evolution of Clean Beauty | WMI

The natural skin and hair care space continues to evolve beyond “free from” claims. Consumer consciousness about sustainably sourced ingredients,...

Health and Wellness Consumers Seek Natural OTCs | WMI

Consumers are increasingly and actively seeking to live less toxic, more natural lives and this is reflected in the products they choose to buy....

Infographic: Why Consumers Love Amazon Prime | WMI

More than half of all American households are Amazon Prime subscribers and that number continues to grow—in 2017, its number of subscriptions grew...

Infographic: The Beauty Consumer's Path to Purchase 2017 | WMI

The beauty path to purchase is arguably among the most complex and the most personal. Technology has transformed how women are inspired to experiment...

Marketing Strategy Infographic: Holiday Shopping Trends 2017 | WMI

Savvy consumers want to unwrap the best deals throughout the holiday season and actively seek out the retailers offering the best price on the items...

Thanksgiving 2017 Trend Outlook | WMI

Every family has their Thanksgiving traditions, but Americans also love to get creative when planning the biggest meal of the year. What we serve...

How to Refine Your Social Media Strategy for 2018 | WMI

By 2020, more than six out of ten people in the U.S. will be social network users. Now that almost all Americans, from teens to Boomers, are active...

Infographic: 5 Types of Health and Wellness Consumers | WMI

Consumers are increasingly making efforts to live a healthier lifestyle—many are eating better and exercising more than ever before. While some have...

Social Media: How to Develop a Video Strategy for Fashion Brands | WMI

Video has the ability to deeply engage consumers and powerfully convey a brand’s message in just a few seconds. Apparel brands have embraced its...