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Stella Rising Blog

Digital

Proving It Out: How Upper Funnel Tactics Boost Search ROI

At Stella Rising, we constantly turn to data science to measure the impact of upper funnel tactics such as video. Our media plans are backed by...
By Zafreen Zerilli
Infographic

Infographic | Feeling Behind: The Gen Z Update 2023

In our 2022 Gen Z report we wrote, “Like all of us, Gen Z wants to feel good about themselves, their purchases, and their actions. Brands can help...
By Elizabeth McHugh
Media

Navigating the New Digital: How to Win When DTC is Expensive and the Cookiepocalypse Looms

A conversation with Anthony Vespucci, EVP Client Strategy, and Amanda Zajac, SVP Client Strategy Between platform restrictions, cookie...
By Anthony Vespucci & Amanda Zajac
Digital

Opening Pandora's Bot

The chances are that you’ve heard about ChatGPT, the general-purpose chatbot prototype that has taken the world by storm over the last few months....
By Brandon Heagle
Strategy

2022 Holiday Spending Trends

As the 2022 holiday shopping season kicks into high gear, spending predictions are all over the map. Consumers are struggling with inflation, a shaky...
By Marlea Clark
SEO

Why Brands Should Care About Trust—and How Content Marketers Can Optimize for It

At the 2022 Content Marketing World Conference in Cleveland, Ohio, the innovation and incredible thought put into the work of so many SEOs, content...
By Jacqueline Pascucci
Health & Wellness

Stella Intelligence: Gen Z Report Part III | Future Outlook

For our first post in this new series on Gen Z, we unveiled new research on shopping habits in the beauty, personal care, and food and beverage...
By Elizabeth McHugh
Strategy

Stella Intelligence: The Gen Z Report Part II | Media Habits

For our first post in this new series on Gen Z, we focused on shopping habits in the beauty, personal care, and food and beverage categories. Now...
By Elizabeth McHugh
Social Media

BeReal: Not Just Another Social Network

WHAT IS BEREAL? Developed in December 2019, social network BeReal has created a new way to share pictures with friends. Every day at a different...
By Hannah Melly

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