Stella Rising Blog

Wear it Where? | WMI

The latest wearable technology innovations and their integration into fashion items mean that more brands will be expected to move into the tech and...

The Plus Size Women’s Fashion Market | WMI

Mainstream retailers are finally beginning to turn their attention to the often sidestepped category of plus size women’s fashion. Target launched...

Fashion Market Trends | WMI

3 Marketing Tips for Fashion Retailers The fashion business is notoriously fickle. Today’s must-have is tomorrow’s faux pas. Arguably, fashion...

Rocking Festival Style – Infographic | WMI

Designer Fashion Brands Take Full Advantage of the Summer Music Scene Summer music festivals have turned into impromptu catwalks for top fashion...

Brand Influencer Marketing Shapes the Future of Retail | WMI

Research from Texas A&M Center for Retail Studies found that a new and highly influential segment of shoppers has the ability to sway consumer...

2015 Fashion Trends for Spring and Summer | WMI

What women’s summer fashion trends are in style? What’s hot and what’s not in spring and summer fashion trends? The results are in! Our infographic...

Women and Online Shopping | WMI

Big and getting bigger: Online sales reached an estimated $301 billion in 2014 and research indicates that online shopping may quadruple by 2019....

Athleisure Trend | WMI

Athletic apparel has become part of women’s everyday wardrobe. Women are wearing yoga pants to run errands, shop, and even when dining out! Our ...

Athleisure Is Winning the Lifestyle Marketing Game | WMI

Is your apparel brand getting a workout? Growth in the fitness market is being driven by a universal movement toward a more casual style. Even...