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    His, Hers and Ours: Gender Neutral Fashion | WMI

    Department stores may soon have a bit of a problem—instead of clothing created specifically for “men” and “women,” brands are designing apparel that...
    By Ann D'Adamo / 16 Nov 2015
    Media

    Millennial Fashion Consumer Infographic | WMI

    Millennial women are setting the pace in fashion. They’re the trendsetters and the influencers. How do Millennial women shop? How much do they spend?...
    By Ann D'Adamo / 02 Nov 2015
    Media

    Luxury Brand Audiences on Social Media | WMI

    There’s no doubt that social media is an essential branding tool for fashion marketers. From Facebook to Instagram to emerging platforms like...
    By Ann D'Adamo / 21 Oct 2015
    Fashion

    The Decline of the “It” Bag | WMI

    The contemporary handbag market hasn’t had a good year. Major brands are reporting a decline in sales across all price points and luxury brands are...
    By Ann D'Adamo / 24 Sep 2015
    Fashion

    Trends from New York Fashion Week | WMI

    The last model hasn’t even strutted down the runway, but we’re already seeing some trends emerging from New York’s current Fashion Week. Perhaps the...
    By Ann D'Adamo / 16 Sep 2015
    Media

    Understanding the Fashionista | WMI

    The Fashionista influences and inspires everyone around her with her cutting-edge style. She flips through magazines and follows her favorite...
    By Ann D'Adamo / 09 Sep 2015
    Fashion

    Retailers Find Success in Personalized Shopping Experiences | WMI

    Online retailers have access to an abundance of consumer data—they can determine geographic location, style choices, brand preferences, and can make...
    By Ann D'Adamo / 28 Aug 2015
    Media

    Timepiece Trends | WMI

    Watch Buying Trends
    By Ann D'Adamo / 20 Aug 2015
    Fashion

    3 Reasons Why Women Shop | WMI

    Understanding Why She Buys: 3 Reasons Women Shop for Apparel New research reports 73% of the women surveyed said they purchased up to one quarter of...
    By Ann D'Adamo / 10 Aug 2015

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