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    Fashion

    Retail Marketing Trends: Shopping for the Right Fit | WMI

    Most women say they would purchase more clothing if they were ensured the right fit! Learn why ill-fitting clothing and shoes are among women's top...
    By Ann D'Adamo / 08 Jul 2016
    Fashion

    Down Time is the Ultimate Luxury - 3 Ways to Connect

    If you asked five different consumers for their definitions of luxury, you’d likely receive five very different answers. But for an increasing...
    By Ann D'Adamo / 08 Jun 2016
    Fashion

    Why Controversy About Beyonce’s Ivy Park Brand is A Big Deal | WMI

    Last month, the undisputable Queen Bey debuted Ivy Park, a line of high performance athletic apparel she co-produced with British fast-fashion...
    By Ann D'Adamo / 06 Jun 2016
    Media

    Social Media 101: Instagram for Brands | WMI

    Instagram has emerged as the "see-and-be-seen" social media platform for brands. In our infographic, we take a look at the platform and offer ten...
    By Ann D'Adamo / 18 May 2016
    Fashion

    Denim Rebounds at Retail | WMI

    There’s no denying that athleisure has become the darling of the apparel industry. Almost every brand, from Tory Burch to Topshop, has introduced an...
    By Ann D'Adamo / 16 May 2016
    Media

    Digital Marketing Strategies: Mobile Shopping | WMI

    How Consumers Are Shopping for Fashion On Mobile
    By Ann D'Adamo / 06 May 2016
    Media

    Influencer Marketing: Best Practices for Brands | WMI

    In the past year, influencer marketing has exploded. Marketers are tapping into the voices of bloggers, vloggers, and social media stars to amplify...
    By Ann D'Adamo / 15 Apr 2016
    Fashion

    Infographic: Marketing Fashion to Plus Size Women | WMI

    For a long time, any woman who wore anything larger than a size 12 had few options when it came to shopping for stylish clothes. Full-figured women...
    By Ann D'Adamo / 06 Apr 2016
    Fashion

    How Nordstrom Became America’s Top Fashion Retailer | WMI

    A large-scale study of more than 5,700 consumers reveals that, for the fourth year in a row, Nordstrom is America’s favorite retailer. The study...
    By Ann D'Adamo / 25 Mar 2016

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