Stella Rising Blog

Retail Marketing Trends: Shopping for the Right Fit | WMI

Most women say they would purchase more clothing if they were ensured the right fit! Learn why ill-fitting clothing and shoes are among women's top...

Down Time is the Ultimate Luxury - 3 Ways to Connect

If you asked five different consumers for their definitions of luxury, you’d likely receive five very different answers. But for an increasing...

Why Controversy About Beyonce’s Ivy Park Brand is A Big Deal | WMI

Last month, the undisputable Queen Bey debuted Ivy Park, a line of high performance athletic apparel she co-produced with British fast-fashion...

Social Media 101: Instagram for Brands | WMI

Instagram has emerged as the "see-and-be-seen" social media platform for brands. In our infographic, we take a look at the platform and offer ten...

Denim Rebounds at Retail | WMI

There’s no denying that athleisure has become the darling of the apparel industry. Almost every brand, from Tory Burch to Topshop, has introduced an...

Digital Marketing Strategies: Mobile Shopping | WMI

How Consumers Are Shopping for Fashion On Mobile

Influencer Marketing: Best Practices for Brands | WMI

In the past year, influencer marketing has exploded. Marketers are tapping into the voices of bloggers, vloggers, and social media stars to amplify...

Infographic: Marketing Fashion to Plus Size Women | WMI

For a long time, any woman who wore anything larger than a size 12 had few options when it came to shopping for stylish clothes. Full-figured women...

How Nordstrom Became America’s Top Fashion Retailer | WMI

A large-scale study of more than 5,700 consumers reveals that, for the fourth year in a row, Nordstrom is America’s favorite retailer. The study...