Stella Rising Blog

Media

Virtual Reality and Fashion Brands | WMI

Fashion brands may trade in blouses, handbags, and shoes, but their real currency is the illusion of exclusivity—access to a carefully cultivated...
By Ann D'Adamo
Fashion

Inside SwimsuitsforAll’s #SwimSexy Campaign | WMI

SwimsuitsforAll’s groundbreaking campaigns challenge viewers to redefine their concept of beauty. Last year the e-tailer—and Women’s Marketing...
By Ann D'Adamo
Fashion

3 Things Marketers Can Learn From Sneaker Brand Marketing | WMI

Ever since Carrie Bradshaw stepped out in her beloved Manolo Blahniks, designer shoes have become an obsession for millions of women. But now, it...
By Ann D'Adamo
Fashion

A Behind-the-Scenes Look at New York Fashion Week | WMI

New York Fashion Week returns to the Big Apple on February 11 for a week of sartorial splendor and, unless you’re an editor, top fashion blogger, or...
By Ann D'Adamo
Fashion

What Indie Fashion Designers Can Learn From Megabrands on Instagram | WMI

It’s fair to say that Instagram, the image-driven social platform, and fashion brands are a match made in heaven. Beautiful, editorially inspired...
By Ann D'Adamo
Fashion

Infographic: The Fashion Forward Latina | WMI

Latina women are often referred to as fashion-forward, setting trends instead of following them. Research shows they adopt new styles earlier and are...
By Ann D'Adamo
Media

Challenges at Retail | WMI

During the recession, Americans severely cut back on discretionary spending. Fast forward eight years, the economy has largely recovered, but...
By Ann D'Adamo
Media

Fashion Trends 2016 | WMI

The term “opposites attract” is never more apt than when discussing fashion—from mixing couture with fast fashion to athletic-inspired evening wear,...
By Ann D'Adamo
Media

Closet Confidential - Apparel Industry Trends | WMI

Women’s Marketing takes a peek into the closets of American women to learn what motivates them to shop, what she buys, and how much she spends. From...
By Ann D'Adamo

Ready to rise to the top? Connect with us today!