Stella Rising Blog

Virtual Reality and Fashion Brands | WMI

Fashion brands may trade in blouses, handbags, and shoes, but their real currency is the illusion of exclusivity—access to a carefully cultivated...

Inside SwimsuitsforAll’s #SwimSexy Campaign | WMI

SwimsuitsforAll’s groundbreaking campaigns challenge viewers to redefine their concept of beauty. Last year the e-tailer—and Women’s Marketing...

3 Things Marketers Can Learn From Sneaker Brand Marketing | WMI

Ever since Carrie Bradshaw stepped out in her beloved Manolo Blahniks, designer shoes have become an obsession for millions of women. But now, it...

A Behind-the-Scenes Look at New York Fashion Week | WMI

New York Fashion Week returns to the Big Apple on February 11 for a week of sartorial splendor and, unless you’re an editor, top fashion blogger, or...

What Indie Fashion Designers Can Learn From Megabrands on Instagram | WMI

It’s fair to say that Instagram, the image-driven social platform, and fashion brands are a match made in heaven. Beautiful, editorially inspired...

Infographic: The Fashion Forward Latina | WMI

Latina women are often referred to as fashion-forward, setting trends instead of following them. Research shows they adopt new styles earlier and are...

Challenges at Retail | WMI

During the recession, Americans severely cut back on discretionary spending. Fast forward eight years, the economy has largely recovered, but...

Fashion Trends 2016 | WMI

The term “opposites attract” is never more apt than when discussing fashion—from mixing couture with fast fashion to athletic-inspired evening wear,...

Closet Confidential - Apparel Industry Trends | WMI

Women’s Marketing takes a peek into the closets of American women to learn what motivates them to shop, what she buys, and how much she spends. From...