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    Virtual Reality and Fashion Brands | WMI

      Fashion brands may trade in blouses, handbags, and shoes, but their real currency is the illusion of exclusivity—access to a carefully cultivated...
    By Ann D'Adamo / 07 Mar 2016
    Fashion

    Inside SwimsuitsforAll’s #SwimSexy Campaign | WMI

    SwimsuitsforAll’s groundbreaking campaigns challenge viewers to redefine their concept of beauty. Last year the e-tailer—and Women’s Marketing...
    By Ann D'Adamo / 15 Feb 2016
    Fashion

    3 Things Marketers Can Learn From Sneaker Brand Marketing | WMI

    Ever since Carrie Bradshaw stepped out in her beloved Manolo Blahniks, designer shoes have become an obsession for millions of women. But now, it...
    By Ann D'Adamo / 12 Feb 2016
    Fashion

    A Behind-the-Scenes Look at New York Fashion Week | WMI

    New York Fashion Week returns to the Big Apple on February 11 for a week of sartorial splendor and, unless you’re an editor, top fashion blogger, or...
    By Ann D'Adamo / 05 Feb 2016
    Fashion

    What Indie Fashion Designers Can Learn From Megabrands on Instagram | WMI

     It’s fair to say that Instagram, the image-driven social platform, and fashion brands are a match made in heaven. Beautiful, editorially inspired...
    By Ann D'Adamo / 27 Jan 2016
    Fashion

    Infographic: The Fashion Forward Latina | WMI

    Latina women are often referred to as fashion-forward, setting trends instead of following them. Research shows they adopt new styles earlier and are...
    By Ann D'Adamo / 18 Jan 2016
    Media

    Challenges at Retail | WMI

    During the recession, Americans severely cut back on discretionary spending. Fast forward eight years, the economy has largely recovered, but...
    By Ann D'Adamo / 08 Jan 2016
    Media

    Fashion Trends 2016 | WMI

    The term “opposites attract” is never more apt than when discussing fashion—from mixing couture with fast fashion to athletic-inspired evening wear,...
    By Ann D'Adamo / 18 Dec 2015
    Media

    Closet Confidential - Apparel Industry Trends | WMI

    Women’s Marketing takes a peek into the closets of American women to learn what motivates them to shop, what she buys, and how much she spends. From...
    By Ann D'Adamo / 02 Dec 2015

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