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Stella Rising Blog

Digital Marketing RoundUp

Weekly Digital Marketing Roundup: 9/29/2015

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing.
By Jared Cohen
Industry News

The Millennial Approach to Health & Wellness: 10 Amazing Facts

The Millennial generation is reaching a tipping point—at 84.6 million strong, they are now the largest living generation. And with $1.4 trillion...
By Ann D'Adamo
Paid Search

Google Releases New Ad Extension: Structured Snippets

Structured snippets are a new, non-clickable ad extension recently released by Google early September 2015. The new ad extension allows advertisers...
By Jessica Ortiz
Media

Beauty for All Seasons | WMI

Did you know that searches for makeup tutorial videos spike during October? Halloween-related videos account for 57% of seasonal makeup tutorial...
By Ann D'Adamo
Integrated

Meet the Millennials | WMI

Millennials don’t play by the rules—and that’s changing the way the marketing game is played. But thinking that all Millennials are the same is a...
By Ann D'Adamo
infographic

Pinpointing the Value of Pinterest for Brands [Infographic]

Everyone’s talking about Pinterest. Users love it, and with the unveiling of buyable pins, brands now understand its immense e-commerce opportunities.
By Nicole Gittleman
Fashion

The Decline of the “It” Bag | WMI

The contemporary handbag market hasn’t had a good year. Major brands are reporting a decline in sales across all price points and luxury brands...
By Ann D'Adamo
Food & Beverage

Hispanic Grocery Shopper | WMI

This growing demographic is catching the attention of marketers and there’s a good reason why—Hispanic families spend an average of $360 per month...
By Ann D'Adamo
Integrated

The Eco-Conscious Consumer | WMI

The Eco-Conscious woman has made a commitment to a wellness lifestyle and she’s passionate about brands that support causes that are important to...
By Ann D'Adamo
Paid Search

PPC Mobile Search Trends 2015: An Analysis by Device

Paid Search Device Trends: Understanding the Relationship between Computer, Mobile, and Tablet traffic In recent years the increased use of mobile...
By Steven Carder
Fashion

Trends from New York Fashion Week | WMI

The last model hasn’t even strutted down the runway, but we’re already seeing some trends emerging from New York’s current Fashion Week. Perhaps...
By Ann D'Adamo
Beauty

The Super Beauty Consumer | WMI

The Super Beauty is highly engaged in beauty content, from how-to hair styling videos to make-up tutorials, she is obsessed with the latest tricks...
By Ann D'Adamo
Beauty

What Hair Care Brands Are Doing Right And Wrong | WMI

Hair care represents the third-largest segment in the beauty marketplace; yet it’s just seventh in terms of online sales volume. Why? While...
By Ann D'Adamo
Content Marketing

Secrets to SlideShare Success: Best Practices

SlideShare: Unfamiliar, Underused, and Unparalleled 
By Nicole Gittleman
Fashion

Understanding the Fashionista | WMI

The Fashionista influences and inspires everyone around her with her cutting-edge style. She flips through magazines and follows her favorite...
By Ann D'Adamo
Integrated

Marketing to Millennial Moms | WMI

This Millennial mom is tech-savvy, economical and nurturing. In a life filled with buzz and motion, she embodies the traditional with a completely...
By Ann D'Adamo
Integrated

Millennial Exercise Trends | WMI

More than any generation in recent history, Millennials are characterized by their interest in living a healthy lifestyle. We see it in falling...
By Ann D'Adamo
Integrated

5 Steps to Winning Micro-Moments | WMI

Whether they’re at home searching for the best lash-lengthening mascara, in a department store looking for the coolest boots for fall, or at the...
By Ann D'Adamo
Digital Marketing RoundUp

Weekly Digital Marketing Roundup: 9/1/2015

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing.
By Jared Cohen
Integrated

What’s A Micro-Moment? | WMI

The idea used to be that consumers would spend hours in front of their desktop researching their next major purchase, vacation, or reading the...
By Ann D'Adamo

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