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Stella Rising Blog

Media

Catching Some Zs: A Look at Generation Z Consumers | WMI

Marketers, this is no time to sleep! Generation Z, today’s teens, is already having a major impact on the economy and emerging as a global...
By Ann D'Adamo
Health & Wellness

Milk, Eggs, and A Check-Up: A Look at Retail Health Clinics | WMI

A convergence of consumer trends, technological advances, and rising health care costs is prompting retailers to broaden their services to include...
By Ann D'Adamo
Digital

Opinion: Forget the #FakeNews, Social Media Advertising Sells | WMI 

It’s easy to take an opinionated stand on an idea without supporting data, but it’s another thing to have it published from a credible source...
By Jenna Manula, Director Social Media Marketing
Digital

2017: The Year of Social Media Advertising | WMI

As the social networks began to rely on advertising revenue to fuel growth, they began refining their advertising portals to comply with...
By Jenna Manula, Director Social Media Marketing
Beauty

“Am I Instaworthy?” Social Spurs Beauty Spend Among Teens | WMI

Today’s teenagers are the first generation to have grown up alongside social media. Their childhoods have been documented on their parents’...
By Ann D'Adamo

Infographic: Mornings on Mobile | WMI

What's the first thing you do in the morning? If you reach for your phone before you've had your first sip of coffee, you're among a good portion...
By Ann D'Adamo
Media

Takeaways From Social Media Week 2017 | WMI

Social Media Week is one of the industry’s premier digital media conferences. This year’s event, held in New York City during the last week of...
By Kathryn Pleines
Food & Beverage

The United States of Food | WMI

If there’s one thing almost every American can agree on, it’s that we love to eat! From New York City’s famous bagels to California’s fresh,...
By Ann D'Adamo
Food & Beverage

Infographic: Food As Medicine | WMI

An increase in allergies, a rise in chronic conditions such as diabetes or gluten intolerance, and the obesity epidemic have prompted consumers to...
By Ann D'Adamo
Beauty

Love Notes: Millennials and Fragrance | WMI

Although fragrance industry sales dipped 6% globally in 2016, perfume is still considered a desirable luxury item – 75% of Millennial women...
By Ann D'Adamo
Digital

How to Get the Best Amazon Marketplace Results | WMI

Amazon has emerged as the leading destination for consumers searching for product information. Forty-four percent of consumers start searches for...
By Matt Strietelmeier, Director SEM Services, Flying Point Digital
Food & Beverage

Why Millennials Love Small Food Brands | WMI

Millennials love the thrill of discovering something new and unique. They’re adventurous travelers, eager to try the latest exercise trends, and...
By Ann D'Adamo
Media

Infographic: How Brides Discover & Shop for Weddings | WMI

Today, couples don’t want a cookie-cutter wedding, they want a celebration that truly reflects who they are. Millennials are getting married later...
By Ann D'Adamo
Media

Infographic: What Drives Online Purchase | WMI

 
By Ann D'Adamo
Beauty

Quick & Easy: A Look At Beauty Routines | WMI

Although your Instagram feed may be filled with images of expertly made up beauty bloggers, most women aren’t getting up in the morning and...
By Ann D'Adamo
Fashion

What Millennials Want From Apparel Brands | WMI

Millennials are increasingly comfortable shopping for apparel online, whether it’s athletic wear or shoes. Sixty percent say they have done so and...
By Ann D'Adamo
Health & Wellness

Infographic: The Eco-Conscious Consumer | WMI

Not so long ago, health conscious consumers had to shop at specialty retailers to find their favorite eco-friendly products and organic foods....
By Ann D'Adamo

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