Stella Rising Blog

Infographic: What's Happening with Alcohol

Sales in the alcohol market are still rising, even as Mintel reports that one in five Americans has reduced their consumption within the past year....

Infographic: In-Store Grocery Retailing

When it comes to food, organic is in, snacking is on the rise, and retailers big and small are adapting to the way consumers wish to shop. But what...

Infographic: Green Growth

Similar to their beauty counters, consumers are seeking minimalism for their refrigerator and pantry shelves. The Natural/Organic food industry has...

Rising Star Report: Driving 20% Sales Growth for Natural Snack Brand

Aided Awareness +15.25 points Purchase intent +8.30 points HH penetration grew +.05 points +20% Sales connected to media impact At Stella...

How “In the Moment” and “On-Demand” Are Affecting Grocery Shopping

Enormous changes are taking place within the massive grocery industry. As those patterns take their time in playing out, behavioral nuances are...

CBD Marketing Strategy: 3 Marketing Tactics CBD Brands Need to Succeed

CBD, a cannabis-derived compound that won’t get you high, is suddenly everywhere, with brands rushing to incorporate it across categories including ...

Infographic: Consumer Coffee Preferences

Coffee has long been a morning perk and an afternoon pick-me-up, but consumer preferences constantly evolve, and coffee is no exception. Today,...

Infographic: Shopping for Sweeteners in a Natural Era

Consumers are increasingly choosing “better-for-you” products across nearly every supermarket aisle. 3 out 4 consumers review food ingredients, and...

What Consumers Crave in the Morning: 4 Breakfast Scenarios

Breakfast is diminishing in overall importance, with just over 51% of consumers saying it’s the most important meal of the day, down from 55% in...