Stella Rising Blog

Infographic: Sephora vs. Ulta Who's Winning E-Commerce?

While in-store represents the lion’s share of beauty sales, both Ulta and Sephora have made considerable strides in e-commerce. Since 2016, Ulta’s...

Artist in the House: Jean Bedrosian

At Women’s Marketing, we’re passionate about growing brands. It’s who we are and what we do. As individuals, we also bring a unique set of talents...

Health and Wellness Infographic: Today's Vitamin Consumer

Consumers agree that taking vitamins and supplements is part of a healthy lifestyle. In fact, almost three quarters of all U.S. adults regularly take...

Infographic: Will 2018 Be The Year Of Online Grocery Shopping?

Will 2018 be the year that online grocery shopping takes off? After dipping a toe into the water last year, consumers seem ready to make the...

I’ll Have What She’s Having…How User-Generated Content Shapes Buyer Behavior

It happens to all of us. We keep seeing the same pair of shoes or lipstick in our social feeds and pretty soon, we’re adding it to our digital...

Infographic: What's Next For Amazon to Dominate?

In 2017, it was estimated that Amazon represented 44% of U.S. e-commerce—and that number is projected to reach 50% by 2021. As shoppers increasingly...

Infographic: Innovation Is Key to Revitalizing Fragrance Category

Scent is a powerful medium—it can calm, invigorate, or evoke a long-forgotten memory. But even with its powerful ability to stir emotion, fragrance...

Is Your Beauty or Food and Beverage Brand an Acquisition Target?

Indie brands are innovative, nimble, and often present an authentic message or mission which consumers are eager to support. Increasingly, these...

Infographic: American Consumer Sentiment and Spending 2018

American consumers are feeling cautiously optimistic about the economy, but more important, they are feeling upbeat about their own financial...