Stella Rising Blog

What to Expect from Social Media Platforms in 2018 

From #FakeNews to live video, social media was central to every marketer’s strategy in 2017. This year, social is poised for more disruption. Here,...

SEO Strategy: 4 Ways Consumers are Searching for Answers in 2018 

When you want information, what’s the first thing you do? Google it. Search is a powerful tool for information-hungry shoppers when they know what...

Infographic: What Female Beauty Consumers Want in Skin Care in 2018

From cleansers to scrubs, there's no shortage of skin care options available. Beauty brands have been trying to differentiate themselves by...

Internal Site Search: An Important SEO Tool

Imagine being able to listen to your customers speak about your specific products in their own words. Internal site search makes this wish a reality!

Generation X: Health and Wellness and Life in the Middle

Generation X is re-defining what it means to be middle-aged. With a mindset that’s decidedly younger than its chronological age, this generation may...

Infographic: How Women Shop on Amazon

Through our insights community, Glimmer, Women's Marketing launched a study into how female consumers shop on Amazon. Our study revealed surprising...

Waste Not: Food and Beverage Brands are Bringing Awareness to a Cause

There’s a growing awareness among Americans about food waste—and with good reason, 40% of the food produced in the U.S. is ultimately discarded....

The Social Media Soapbox: Consumers and Call-Out Culture

Social media has made it easy for consumers to engage with the brands they love and helps build relationships that generate loyalty. But it’s also...

Infographic: Who's Behind The Mask?

Most American beauty consumers would attribute the rise in popularity of face masks to the Korean beauty trend, but it’s a little-known fact that...